This Privacy Policy explains how eMalta.com handles personal data in accordance with the EU General Data Protection Regulation (GDPR).
1. Who we are
eMalta.com is an independent informational website providing content about Malta and Gozo, including history, heritage, places and culture.
Website: https://emalta.com
2. Cookies and analytics
eMalta.com uses Google Analytics, a web analytics service provided by Google LLC, to understand how visitors use the site and to improve content quality and usability.
Google Analytics uses cookies and similar technologies to collect information such as:
- Pages visited
- Time spent on pages
- Approximate geographic location (country / region)
- Device and browser information
This information is processed in aggregate and is not used to personally identify visitors.
3. IP anonymisation
IP anonymisation is enabled on this website. This means your IP address is truncated within the European Union or European Economic Area before being transmitted to Google.
Only in exceptional cases is the full IP address sent to Google servers and shortened there.
4. Legal basis for processing (GDPR)
The use of Google Analytics is based on legitimate interest (Article 6(1)(f) GDPR), namely the interest in understanding how visitors use the site in order to improve content, structure and performance.
5. Data processing by Google
Google may process collected data on servers outside the European Union, including in the United States.
Google participates in applicable data protection frameworks and uses Standard Contractual Clauses (SCCs) to safeguard data transfers where required.
More information on Google’s data processing can be found here:
https://policies.google.com/privacy
6. How data is used
Analytics data is used solely to:
- Understand general visitor behaviour
- Improve website content and navigation
- Monitor technical performance
Data is not used for advertising, remarketing, or profiling.
7. Personal data from direct contact
If you contact eMalta.com directly (for example by email), personal data such as your name and email address is processed solely to respond to your enquiry.
8. Data retention
Analytics data is retained only for the period necessary to analyse usage trends. Personal communication data is retained only as long as required to respond to enquiries or comply with legal obligations.
9. Your rights under GDPR
You have the right to:
- Access your personal data
- Request correction or deletion
- Restrict or object to processing
- Lodge a complaint with a supervisory authority
10. Opt-out of Google Analytics
You can prevent Google Analytics from collecting data by installing the Google Analytics Opt-out Browser Add-on:
11. External links
This website may contain links to external sites. eMalta.com is not responsible for the privacy practices of third-party websites.
12. Changes to this policy
This Privacy Policy may be updated to reflect legal or technical changes. Updates will be published on this page.
13. Contact
For privacy-related questions, please use the Contact page.